Modern Copywriting: Writing Copy That Sells

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66 Lessons (7h)

  • Intro to copywriting
    Introduction to copywriting2:30
    What is copywriting?4:27
    Know your product9:14
    PRACTICE: Know your product3:33
    Know your competition7:24
    Competitive copywriting8:05
    Case study: Volkswagen6:53
    Know your audience9:14
    PRACTICE: Know your audience5:39
    Know your voice and tone6:18
    Know your media7:28
  • Crafting your copy
    Intro to crafting your copy1:31
    The art of persuasion8:33
    How to use power words6:57
    Structure and technique8:04
    How to stir emotion9:42
    Writer's block10:10
    How to write simply8:32
    PRACTICE: Writing simply7:59
    Copywriting styles10:37
    Don't get sued (plagiarism edition)5:13
    Don't get sued (legal edition)9:42
    Avoid common mistakes8:50
    PRACTICE: Crafting your copy6:07
  • Copywriting formulas
    Storytelling: The Hero's Journey9:08
    Storytelling: More storytelling7:32
    Persuasive formulas6:48
    Copywriting formulas: AIDA & more11:34
    PRACTICE: Copywriting formulas7:18
  • Copywriting for B2B vs B2C
    Intro to copywriting for B2B vs B2C1:58
    Differences between B2B and B2C5:34
    B2B copywriting best practices5:13
    Case study: Zendesk9:45
  • Creating great headlines
    Intro to creating headlines2:19
    How and why headlines work7:42
    Modern formulas for headlines11:17
    PRACTICE: Modern formulas for headlines5:37
    How to test headlines and why8:25
    Supporting headlines with leads8:17
    Creating readable headlines7:18
    Twitter headlines8:09
  • Copywriting for landing pages and CTAs
    Intro to copywriting for landing pages1:39
    Landing page basics and structure8:26
    PRACTICE: Planning your landing page
    Landing page copy styles and themes9:02
    Writing copy for landing pages7:48
    Case study: Shipt6:16
  • Copywriting for email
    Intro to email copywriting1:56
    Product announcements and promotional emails6:22
    PRACTICE: Email types - Announcements & promos4:02
    Newsletters and transactional emails7:02
    Email copy best practices5:09
    Subject lines6:37
    Writing letters and brand messages6:42
    Case study: Physician Associates survey5:12
  • Copywriting for social media
    Intro to social media copywriting2:37
    Social Media Platform differences v37:02
    PRACTICE: Social media platform differences3:54
    Writing profiles for social media5:26
    Headline and copy best practices8:00
    Copywriting for Facebook7:57
    Copywriting for LinkedIn5:19
    Case study: iostudio5:21

Supercharge Your Conversions, Clickthroughs & More with Professional Copywriting Tips

Evan Kimbrell


Evan Kimbrell is the founder and director of Sprintkick, a referral-based full-service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.


Copywriting is the art and science of strategically delivering words that get people to take some form of action, and its impact is huge when it comes to marketing a product. Whether you need more subscribers, clicks, or sales, solid copywriting can help you reach your goals; and this course will show you how to write amazing copy for your own marketing efforts. From creating captivating headlines to mastering classic copywriting formulas that nearly eliminate writer’s block, you'll take on every element of this essential skill as you make your way through more than 60 expert-led lessons.

  • Access 66 lectures & 7 hours of training 24/7
  • Start w/ the copywriting basics & understand your audience, products, competition, and more
  • Dive into persuasion tactics & learn how to stir up emotion in your reader
  • Learn classic copywriting formulas that nearly eliminate writer’s block
  • Discover how to hit the right tone & messaging when targeting other businesses
  • Explore crafting captivating headlines that draw people in
  • Learn how to write for landing pages, email, CTAs, social media, content marketing & more


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web and mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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