The Complete Content Marketing Master Class Course

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5 Hours
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57 Lessons (5h)

  • Introduction
    DOWNLOAD: The Ultimate Guide to Content Marketing
  • Content Marketing Basics
    What and Why4:09
    DOWNLOAD: Top 10 Content Marketing Ideas
    Content Formats and platforms2:48
    What is a marketing funnel6:36
  • Define Your Brand & Purpose
    DOWNLOAD: Branding Worksheet
    Intro and Define your goal2:40
    Position your brand4:45
    Business Personality4:01
    Unique selling proposition2:29
  • Define Your Target Audience
    Define your target audience5:49
    What are their pain points?6:11
    Where is your audience?4:58
    Customer personas5:45
  • Come Up with Great Content Ideas
    Create an Ideation system6:14
    Case Study - idea brainstorm12:00
    Case Study - Research13:39
    Asking your audience5:46
  • Content Marketing Formats
    Format intro and formats3:02
    Writing Case Study12:43
    Video Case Study9:13
    Visual & Photo Case Study10:43
    Audio Content Case Study5:32
    Social Media Case Study6:24
    Repurposing Content4:59
  • Create Amazing Content
    Welcome to this section3:52
    Write great content11:40
    Create great videos11:46
    Create great visual content3:27
    Create great audio content5:34
    Create better social media content10:32
  • Publish Your Content
    DOWNLOAD: Social Media Checklist
    Create a marketing plan12:30
    DOWNLOAD: Sample Content Marketing Calendar
    Publishing articles4:17
    Publishing video content4:22
    Publishing audio content4:35
    Publishing visual content2:02
  • Content Marketing Funnels
    Welcome to this section2:32
    Email marketing funnel7:08
    Article marketing funnel5:24
    Video marketing funnel7:58
    Social media marketing funnel4:35
  • Promote Your Content
    Welcome to the section0:40
    DOWNLOAD: Sample Content Marketing Promotion Schedule
    Boosting with social media6:05
    Email marketing tips6:57
    Word of mouth marketing2:43
    Paid advertising3:04
  • Measuring Your Content Marketing Results
    Measuring results basics11:46
    Website analytics21:25
    Video analytics10:14
    Social media analytics4:46
  • Conclusion
    Thank You1:26

The Ultimate Guide for Beginner's to Start Creating Content That Engages Audiences & Sells

John Shea


Phil Ebiner started teaching online courses in 2012, and now has over 80,000 students on Udemy learning everything from photography to video making. He worked as a photographer at a private college a few years ago doing event coverage, marketing and advertising, and social media. Sam Shimizu-Jones has been taking photos his entire life. Growing up in Santa Cruz, CA, he fell in love with photography skating around town. Since then, he's traveled the world taking photos for business and pleasure.


Content marketing can be an essential cog in building a sustainable business. From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all. After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals.

  • Access 57 lectures & 5 hours of content 24/7
  • Learn why content marketing is important for any modern business
  • Understand your business goals & how content marketing can help you achieve them
  • Create customer personas based off of demographics to improve how you create content that helps your ideal customer
  • Come up w/ amazing content ideas & develop a system so you never run out of content your audience loves
  • Understand the different types of content & which are best for your business
  • Learn best practices for writing great articles & making great visual, audio and video content
  • Know the best platforms for different kinds of content, & tips for easily repurposing content across multiple platforms
  • Get more views & engagement w/ social media, email marketing and other forms of traditional marketing
  • Build digital marketing funnels that turn potential customers into returning ones with your content
  • Learn how to use analytics on websites, YouTube & social media to improve your content creation and better achieve your goals


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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